Blogging and tweeting has become a very big part of advertising and promoting within an industry, if this is done correctly blogging and tweeting can result in substantial promotion of your industry. this is very beneficial to any industry because by blogging and tweeting you are able to get more consumers engaged in the industry as well as reach out to new possible consumers within that target market.
The fitness industry has successfully used social media in blogging and tweeting to reach their target market as well as engage new consumers and introduce fitness to new people over all. As mentioned in a previous post, the fitness industry has reached new consumers and new members of the fitness community by using technologies such as apps to track workouts and fitness goals; by using apps such as this, and inputting the results into blogs and tweets, members of the fitness community are able to share their successes and failures, as well as their fitness goals with the community as a whole. Often times sharing information such as this will also get others involved and interested in the industry.
Additionally, with the help of twitter and blogs, people are able to follow the experiences of professional athletes in the fitness world, by doing this new members may be more inspired to set new goals for themselves and share them via social media.
Overall, tweeting and blogging has made a substantial difference in the fitness industry. It has gotten more people involved that in the past would have had no interest in fitness, but with the help of social media have found a new interest and motivation in staying fit, being active and sharing their goals on social media.
In any industry there are often challenges and risks that may come about when taking the brand into social media, or keeping it away from social media. With fitness, in today’s industry it is clear that taking it into social media would only be beneficial, and we can see this by logging into our own personal Facebook and twitter accounts and observing how much of the information posted by our peers every day is about fitness.
The benefits of involving the social media within the fitness industry are huge. Today, most people track their workouts with apps and other devices and share this with peers as well as those they do not know, with the help of this and social media, people are being influenced by those around them and are making more healthy decisions every day. By being able to share their fitness experiences people are often more encouraged to continue reaching for their fitness goals and exceeding them. The satisfaction of being able to share their success is often a big motivator.
With that said, there are draw backs to introducing the fitness industry to social media. Once the fitness industry enters social media the competition becomes much more relevant than it was before, what was once only communicated about by word of mouth is now being documented on the internet. With the information being on the internet, consumers will not only be able to compare workouts with their peers, but also the devices that they use to track their progress and workouts. For small companies that have not developed, this can be very detrimental to their success because of competition. With the amount of social media apps available, the competition is very fierce for these small companies.
As mentioned in my previous blog, there are a great deal of social media tools that currently allow us to share our fitness journey. Some of these are items such as the Nike Fuel band and others are apps we can find right on our mobile devices that allow us to share information on networks such as Facebook, Twitter, and Instagram.
With mobile apps becoming a booming business and a necessity to reach the consumer in the fastest most effective way directly to their handheld device, there is no way that fitness programs wouldn’t get involved. One of the largest fitness apps that allows you to share data with your social media network is ‘My Plate’ by Livestrong. This app allows users to not only track their fitness success but also gain more control over their fitness goals by tracking their calorie intake with the most up to date database of food products that they may be consuming on an average day. This data is then turned into charts which break down your food habits, calorie intake, and even protein, carb and sugar intake in one day, week, or month. This data can then be shared via social media to show your fitness and weight loss progress.
I believe this app has has great success over the years based on its popularity and overall positive reviews, success for a mobile fitness app is mostly measured by number of users, frequency of use and customer feedback.
Today, social media has an impact on everything we do. It influences the decisions we make, the places we go and the products we use every day. Because of the great impact of social media in our lives, we often go to social media for information, inspiration and knowledge.
Over the last 10 years, people have become much more knowledgeable and aware of the benefits of fitness, could this be because of social media? though most who are active now were also active 10 years ago, there is an impact that social media is having on today’s athlete. The fitness craze has expanded drastically, and because of social media it is able to expand even more and influence those using sites such as Facebook, twitter, and Instagram.
Users of these sites are now able to post about their workouts, from run distances and calories burned, to overall weight loss success. because of this, people are more likely to participate in fitness activities. Sharing your success and progress influences people to work harder, and continue sharing via text as well as via photo. In addition to those posting, the readers, whether they be family, friends, or co-workers, are able to see these posts and photos and are motivated by there peers success.
With the overall sharing of fitness in social media, new workouts such as HIIT are now being shared, and people are blogging, photographing and tracking their workouts more and more.
In addition to sharing posts and photos, people are also purchasing equipment that tracks their workouts for them and automatically shares their results and success with their social media audience. The largest fitness companies are creating these (such as the Nike Fuel band) and are making it even easier for the consumer to stay more and more connected with their social media networks, as well as creating new networks for social media users whom use simulacra products and are sharing similar struggles and successes in their fitness journey.
Choose two or more tools used in social media. Compare and discuss these tools in a blog post.
Two social media tools that are often used both in business and in our personal lives are Facebook and Twitter. Both of these allow us as individuals to share information with others, or gain information from others; whether it be people we know or strangers and companies that have products and information that is of interest to us. Aside from personal use, companies are also using both of these social media tools to market their products or services in various ways.
The oldest of the two of these social media tools is Facebook, what started out as a social networking site for college kids, requiring everyone to have a college email address has become the most popular social media site used by children adults and companies. While children and adults use this site for communicating with peers, family and following topics companies and people that they have interest in; companies also use this but in a different way. Companies are now able to create Facebook accounts to keep their consumers informed. By using this type of social media, they are able to represent their companies in real time, share information with the consumer on things such as promotions and new products, and communicate and gain feedback from the consumer in real time. Additionally, a social media site such as this has also helped companies reach their target market more effectively, because now they can see exactly what type of consumer is frequently visiting their page and commenting on their products or services.
Much like Facebook, Twitter is a very popular social networking tool as well. The concept of the two is very similar in the sense that you can share information with consumers, friends and family in real time, but the way the two sites are set up is different depending on what you may be looking for in your social media experience. like Facebook, twitter also allows you to share information in real time to the consumer but unlike Facebook the whole platform is designed in a feed type of way, the feed refreshes automatically in real time allowing users to communicate on different topics either on their own page, or on the page of the company which they are talking about/or want to get in touch with; other users are also able to see their comments and either re-tweet them or favor them, which is a similar concept to that of Facebook.
Overall, the concept of both of these social media tools is very similar in that it allows the consumer and the company to communicate and share ideas efficiently.